The Shore Thing
Photographed by Pilar Amr
Modeled by Angelina Samoylenko & Nada Magdi
Modeled by Angelina Samoylenko & Nada Magdi
The Shore Thing is a revolutionary women-led swimwear fashion startup based in Egypt, bringing a refreshing approach to beach fashion. Their mission is to provide size-inclusive swimwear options for women of all shapes and sizes, while promoting body positivity and self-love. As a designer, I played a pivotal role in crafting the swimsuit cuts for a majority of the models of their launch season, bringing a perfect blend of style and functionality to each design. I had the privilege of creating a pattern for their best-selling Nouchy Swimsuit, one of the flagship designs of The Shore Thing. It has quickly become a customer favorite since its launch. This versatile swimsuit is available in both one-piece and two-piece models, catering to different style preferences.
The Nouchy
The Nouchy Swimsuit enchants in light blue with a modern pattern that elevates its appeal. It combines organic lines, royal blue leaves, and subtle yellow accents for a visually soft and captivating look. This balance of simplicity and playfulness makes it perfect for any occasion, from poolside lounging to beach adventures. With its artful design, the Nouchy Swimsuit stands out effortlessly. The light blue hue and meticulous pattern create an elegant charm, while the interplay of organic and vibrant elements adds a unique touch. The one-piece Nouchy Swimsuit features a seductive low-cut V neckline, complemented by high-cut bottom cuts that accentuate a woman's curves. Its backless design adds an extra touch of allure, making it a statement piece for any beach wardrobe. For the two-piece option, the Nouchy Swimsuit offers a triangle-cut bikini top with long straps that allow for versatile styling. The straps cane be tied in various ways, such as creating a wraparound effect or tying them around the waist for a unique look. The bikini bottoms maintain the simplicity of the pattern, providing a chic and comfortable complement to the top.
The Luna
In addition to the Nouchy Swimsuit, I had the opportunity to design the Luna Swimsuit—a stunning upgrade to the essential black swimsuit. This innovative design features a transformative element, allowing for four different necklines. This versatility ensures that women can customize their swimwear experience, whether they prefer a plunging neckline, a high neck, or something in between.
Through my role at The Shore Thing, I gained extensive experience in swimwear design, pattern creation, and product development. I took pride in merging fashion-forward aesthetics with functional designs, ensuring that women could feel beautiful and confident while enjoying their time at the beach or pool.
The Nouchy in 2-piece
The Luna
The Luna Modeled & Shot by Florencia R Cabral
Photographed by Author