Exhibition Design Ephemeral Embraces

Masters of Architecture Thesis by Safaa Alnabelseya

Ephemeral Embraces - Masters Thesis by Safaa Alnabelseya
Exhibition Design: Hania Shehab
Photography by: Shabaanย Khokhar

In the captivating realm of Ephemeral Embraces, an inspiring and innovative exhibition held at the River Side Gallery of the School of Architecture in Cambridge, Ontario, the transformative potential of organic milkweed fibers took center stage. Designed as a mesmerizing showcase for a remarkable artifact, the exhibition ingeniously merged form and function. The focal point was an exquisite transforming garment, meticulously crafted from a delicate silk gauze shell enveloping milkweed fiber in-fill. The ethereal white garment, deserving of maximum prominence, was masterfully presented against a contrasting backdrop of a black-colored drop, creating a visually striking contrast that effortlessly drew attention to its intricate details.
Positioned atop a sleek black pedestal at eye level, the garment beckoned visitors to explore its tactile qualities and interact with it firsthand. On the other side of the exhibition space, a thoughtfully curated display revealed the fascinating journey and experimentation behind the creation. A uniform grid of captivating images showcased the various life phases of the milkweed plant, unveiling its transformative and adaptive characteristics across different seasons. Just below, a meticulously arranged table exhibited the diverse materials and techniques employed, featuring the milkweed plant itself, its seeds, pods, and fibers. The craftsmanship of the silk gauze fabric, specially engineered to hold the milkweed fiber in-fill, was highlighted alongside.
The central area of the exhibition remained intentionally open, allowing ample space for the projected presentation that formed the core of the thesis defense. Thoughtfully arranged seating provided a comfortable vantage point for attendees to immerse themselves in the captivating visuals and absorbing narrative. Carefully curated lighting played a crucial role in enhancing the exhibition's ambiance and accentuating its key elements. Warm, inviting lighting embraced the overarching theme of warmth, enveloping the space in a soft glow. Around the projector's area, lighting was expertly subdued to eliminate glare and ensure crystal-clear visibility for the compelling presentation.โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹
Additionally, the exhibition included a series of meticulously directed videos, thoughtfully crafted to illuminate the unique qualities of milkweed. From its buoyancy in water to its remarkable lightweight nature, these visual aids brought the inherent properties of milkweed to life, enriching the overall experience for visitors.
Together, these elements harmoniously wove a captivating narrative, offering an immersive journey into the world of organic innovation and celebrating the power of design to explore new frontiers.โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹โ€‹
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